The Four Mental Stages of Sales Rep Performance
Here is a description of one of the slides in a sales training presentation: This slide shows the emotional journey most salespeople go through when learning a new skill or trying ...more
Sales
April 07, 2026•9 min read
How to Find Marketing Activities that Actually Work
A mentor of mine, a brilliant sales trainer and friend, Carl Bromer, taught me a principle early on in my career: "By definition, there can only be one best; the trick is to always ...more
Marketing
April 06, 2026•7 min read
The Growth Equation That Turns Marketing Into a Profit Engine
Most businesses treat marketing like a gamble. Learn the growth equation that turns marketing spend into predictable profit and scalable business growth. Discover how founders can turn marketing from ... ...more
Marketing
March 10, 2026•7 min read
The Four Mental Stages of Sales Rep Performance
Here is a description of one of the slides in a sales training presentation: This slide shows the emotional journey most salespeople go through when learning a new skill or trying ...more
Sales
April 07, 2026•9 min read
The Four Mental Stages of Sales Rep Performance
Here is a description of one of the slides in a sales training presentation: This slide shows the emotional journey most salespeople go through when learning a new skill or trying ...more
Sales
April 07, 2026•9 min read
How to Find Marketing Activities that Actually Work
A mentor of mine, a brilliant sales trainer and friend, Carl Bromer, taught me a principle early on in my career: "By definition, there can only be one best; the trick is to always ...more
Marketing
April 06, 2026•7 min read
The Growth Equation That Turns Marketing Into a Profit Engine
Most businesses treat marketing like a gamble. Learn the growth equation that turns marketing spend into predictable profit and scalable business growth. Discover how founders can turn marketing from ... ...more
Marketing
March 10, 2026•7 min read
The Four Mental Stages of Sales Rep Performance
Here is a description of one of the slides in a sales training presentation: This slide shows the emotional journey most salespeople go through when learning a new skill or trying ...more
Sales
April 07, 2026•9 min read
How to Find Marketing Activities that Actually Work
A mentor of mine, a brilliant sales trainer and friend, Carl Bromer, taught me a principle early on in my career: "By definition, there can only be one best; the trick is to always ...more
Marketing
April 06, 2026•7 min read
The Growth Equation That Turns Marketing Into a Profit Engine
Most businesses treat marketing like a gamble. Learn the growth equation that turns marketing spend into predictable profit and scalable business growth. Discover how founders can turn marketing from ... ...more
Marketing
March 10, 2026•7 min read
The Four Mental Stages of Sales Rep Performance
Here is a description of one of the slides in a sales training presentation: This slide shows the emotional journey most salespeople go through when learning a new skill or trying ...more
Sales
April 07, 2026•9 min read
How to Find Marketing Activities that Actually Work
A mentor of mine, a brilliant sales trainer and friend, Carl Bromer, taught me a principle early on in my career: "By definition, there can only be one best; the trick is to always ...more
Marketing
April 06, 2026•7 min read
The Growth Equation That Turns Marketing Into a Profit Engine
Most businesses treat marketing like a gamble. Learn the growth equation that turns marketing spend into predictable profit and scalable business growth. Discover how founders can turn marketing from ... ...more
Marketing
March 10, 2026•7 min read
Setting the Stage: The CEO's Role in Sales Leadership
I explain why a CEO’s real role in sales leadership is not closing individual deals but designing a repeatable revenue engine. In this article, I walk through the systems, metrics, operating rhythms, ... ...more
Sales
February 10, 2026•6 min read
Memo #1 - Never Let Your Business Outgrow You
Never let your business outgrow you. In Founder’s Memo #1, David Robertson examines why leadership capacity sets the ceiling for growth and offers a practical challenge for founders who want to build ... ...more
Leadership ,Founders Memo
February 06, 2026•6 min read
How to Move From Day-to-Day Thinking to Strategic Thinking
Running hard isn’t the same as leading well. This article helps business owners and managers move from constant urgency to strategic leadership by learning how to think ahead instead of reacting all d... ...more
Operations ,Leadership
December 15, 2025•7 min read
